COMPETITIVIDADE DO AGRONEGÓCIO DO CAFÉ NA REGIÃO SUL DE MINAS GERAIS

Abstract

This piece of work is directed to an analysis on the factors which determine the competitiveness in te coffee agro-business in the southern portion of the state of Minas Gerais. The “Diamond” model, as described by Michael E. Porter, which preconizes a group of four determinating factors which contribute for the development of international competitivity of a given industrial activity, was used in the study. The results allow to state that such determinating factors do contribute positively for the development of competitiveness of coffee agro-business organizations in the south of Minas Gerais.