O TURISMO NO ESPAÇO RURAL: uma estratégia para a nova gestão rural brasileira

Abstract

In the present moment, for rural owners get to face new changes imposed by daily diverses, it’s required that they assume the role of rural industry’s manager. Therefore, it’s necessary to settle strategies wich allon manegers to overcome difficulties, and the same time be a warrant for survival and the well-being. Among several choises, the croning of tourism in the rural space, considering all touristcactivities in the country, come as an alternative, despite of any relations with agricultural production. A variety of options can be viewed as ways to activate the rural tourism inside the agricultural units, among them there are agritourism, ecotourism, and farm hotels. In general, it is noticed that the tourism in the rural space seems as a strategy that can be adopted by the rural producers in the management of their units, by allowing the survival and maintenance of the unit as a whole, given economic and social contraints . In this present study we treat this issue, regard the frame work examines, an analysing the strenght and wearness of management strategy inside the productive rural units and, as a result presenting of advices that can cooperate with implementation of required improvements in this industry.