The challenges of disseminating constructivist market studies in Brazil: a position paper presenting strategies to overcome the obstacles

Authors

  • Francisco Giovanni David Vieira Universidade Estadual de Maringá

Keywords:

Constructivist Market Studies, Brazil, Academic Challenges, Marketing

Abstract

The position paper addresses the challenges to the dissemination of Constructivist Market Studies (CMS) in Brazil, particularly concerning study, adoption in research, and  postgraduate teaching, as well as gives suggestions to overcome such challenges.

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Published

2023-04-04

How to Cite

VIEIRA, Francisco Giovanni David. The challenges of disseminating constructivist market studies in Brazil: a position paper presenting strategies to overcome the obstacles. Organizações Rurais & Agroindustriais, [S. l.], v. 25, p. e1965, 2023. Disponível em: https://www.revista.dae.ufla.br/index.php/ora/article/view/1965. Acesso em: 1 may. 2025.

Issue

Vol. 25 (2023): Special Issue - Construction and Dynamics of Agri-Food Markets

Section

Special Issue: Construction and Dynamics of Agri-Food Markets