Brazil-Russia meat market: an analysis from the perspective of the new institutional economics

Abstract

Brazilian exports of meat have been changing in the last years. The theme of new business partners is important as Brazil stablishes as the main supplier of meat in the world. Thus, this paper aims to describe the characteristics of the institutional environment that surrounds the meat trade with Brazilian main importer, Russia. The research is based on the New Institutional Economics framework, and the data was collected through literature review and semi-structured interviews characterizing a descriptive qualitative study. The results show that changes in the institutional environment of Russian market have enabled an increase in Brazilian exports, especially beef. The Russian market is huge, but the institutional instability is also high, mainly due to quotas policies and associated taxes. This instability requires the development of stronger ties to establish a more stable business environment, which must be the core of the strategies of public authorities and associations of private interest of both countries.